Choosing socks sounds simple until you need a pair for a long flight, pregnancy, a hospital stay or a football pitch. Anurag Kamboj edits the Soxytoes guides that answer those specific questions. He checks every guide against the Soxytoes catalogue for sizing, material and fit, and keeps any comfort or circulation advice general so readers know when to speak to a doctor instead.
Anurag is a software developer and search specialist based in Patiala, Punjab, with more than five years of experience building websites and growing online stores. He holds a degree in Mathematics and Computing from IIT (BHU) Varanasi, serves as CTO at Jarbug and SEORCE, and leads Anurag Kamboj, a team of developers and SEO specialists.
His agency provides SEO services in India for brands like Soxytoes: technical fixes, category and product page improvements, and buying guides that answer what shoppers type into Google.
Each guide starts from a real search, is drafted with AI-assisted research and writing, and is then edited by hand. In that edit Anurag checks three things: is the recommended sock actually in the range, is the size and material information right, and does the guide answer the question quickly enough to be useful on a phone.
For new labels that are just getting started online, his team also offers a Shopify store setup service with SEO built in from launch. More about his work is on anuragkamboj.com and LinkedIn.